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Our Story

Based in sunny Singapore, Phinny and Wise was started as a pet project of mine to see whether I could actually make my own skincare for everyday usage.

All of the Phinny and Wise products we make are non-toxic and cruelty free. We make things that I myself will be proud to use and we hope you will the same way too! 

Thank you for joining me on my journey, I really appreciate all the love and support the brand have received so far and can't wait to see where things take us. 

If you'd like to get in contact, please email us at, I would love to hear from you!


Always & Sincerely Yours,

Seraphine ♡